Hard Rock Sports & Casino New Jersey to Rebrand Online Gaming Platforms

Online Casino New Jersey


  • Hard Rock Sportsbook will become Hard Rock Bet.
  • A new loyalty program is included along with new features.
  • In-house proprietary technology is offered in the platform.

One of the top-rated NJ casinos is getting an upgrade. The Hard Rock Casino has decided to make a few changes to its online gaming platforms, with the sportsbook being rebranded and new software coming to both sports betting and online casino services. Hard Rock Sportsbook will now be known as Hard Rock Bet with the sportsbook and casino offered in one single updated application.

Updated App and Sportsbook Revamp

Hard Rock Casino has decided to add a new game and features to its sports betting product. The upgraded brand will include a new look and rewards program. Hard Rock Bet features in-house technology that officials feel will give the brand a competitive advantage.

One new feature is titled flex parlay. It will allow users to create a parlay bet and pick a minimum number of correct selections for the wager to be a winner. This is a unique concept and one that will surely set Hard Rock apart from other NJ online sports betting services.

A new loyalty program is also part of the rebranding, giving players a chance to earn points for every wager. Points are then used to dictate the membership tier of the player. Points can be redeemed for bonus bets and cash prizes. Huge rewards are also available including luxury choices like a Tesla Model Y.

Hard Rock Bet is now offering its services in several states including Arizona, Tennessee, and Ohio. It will debut in New Jersey with an all-in-one product later in the year.

Boosting Its Overall Operations

The rebranding process comes as Hard Rock is seeing major success across the United States, particularly in New Jersey. The brand just recently announced a multi-state deal with Simplebet, a micro-betting tech company.

This partnership will see Simplebet offer Hard Rock Bet micro-betting markets in several states. Services will feature wagers on college sports as well as professional leagues like the NBA, MLB, and NFL. Hard Rock feels that the integration of micro-options will provide entertainment for all types of players and bring new members to the platform.

New online gaming technology was acquired by Hard Rock earlier this year when Playtech purchased a huge stake in the company, valued at $85 million. With the partnership, Hard Rock has access to the huge portfolio of games owned by Playtech. This includes live dealer options, generator games, and slots.

The company is also focusing on its land-based services. Hard Rock recently teamed up with the Navajo Nation Gaming Enterprise in Arizona. The pair have opened a new sportsbook at the Twin Arrows Navajo Casino Resort in Flagstaff.

Upgrades are Essential

It is essential for every online gaming provider to offer upgrades from time to time. Hard Rock is making a huge change by integrating its sportsbook and online casino in New Jersey. Hard Rock Bet added to the iGaming site allows players to move from casino games to sports bets with ease.

Members will be able to reach both platforms from a single location and avoid having to deposit twice. It’s a smart move considering the brand is gaining more ground in the iGaming sector in the Garden State.

Right now, the brand is only offering its Hard Rock Bet option in states where sports betting is legalized. The New Jersey launch will mark the first time the new betting brand and the online casino are joined together.

It will be interesting to see how the collaboration works out and if more players will be drawn to the casino from the sportsbook addition. The duality of the application will make Hard Rock more appealing and should bring in new users and an increase in revenues. We will see in the coming months how the change affects the brand and if it was the right decision.

Having started in 2005 as an online writer, Sadonna has focused on the online gambling industry, with a keen knowledge of various subjects. Sadonna has followed the growing US-based gambling industry for decades, covering all the legal changes in the nation as well as information on land-based and online casinos. She enjoys updating fellow gamblers on new games, casino bonuses, and additional information for premium gaming services. In her spare time, Sadonna loves spending time with her family and singing on Smule. Sadonna hopes to continue working in the online gambling industry and building quality articles for players to learn more about the US market.