BetMGM Extends Partnership with National Hockey League with New Jersey Gaming Options

12/29/2023
Industry
BetMGM Online Casino Operator Logo

Highlights

  • BetMGM became the official sports betting partner of the NHL in 2018.
  • The brand can now expand to offer NHL games.
  • The online casino already offers NHL Gold Blitz.

BetMGM Casino is a top-rated online casino brand that offers services in several states. NJ online casino players flock to the site to access live dealer games, slots, blackjack, roulette, and more. BetMGM is known for its exclusive content, and the brand is set to offer even more great games thanks to an extension of its partnership deal with the National Hockey League (NHL).

The brand announced that it is expanding its multi-year contract with the NHL to launch league-branded games online. The two have been paired since 2018, when BetMGM was named the league’s official sports betting partner. Now, gaming content will be released to give hockey fans even more to explore!

NHL-Branded Content  

The extended deal includes new and exciting game creations based on the NHL. BetMGM will also receive more branding via nationally televised broadcasts across the United States. This will include regular season highlights and time during the Stanley Cup Playoffs.

Jason Jazayeri, the NHL's vice president of business development, commented that the league is thrilled to have extended its deal with BetMGM. The evolution of the partnership focuses on building unique and compelling fan experiences. The league is always looking for new ways for fans to interact and engage with the sport.

BetMGM online casino will now look to develop NHL-branded content and specialize in VIP fan experiences. BetMGM has already launched a new NHL game titled NHL Gold Blitz. The 6x4 slot game is a fun way to explore hockey-themed titles with over 4,000 ways to win.

The slot is a first-of-its-kind and includes the logos from all 32 National Hockey League teams. Players can access multipliers and jackpots as a way to trigger more win potential. The new game is just one of many expected to launch via the online casino site.

Exclusive games are all the rage among online casino gaming operators as the titles offer something that competitors do not. Will the NHL deal BetMGM signed help the brand gain even more market share in the Garden State?

New Partnership and Blackjack Game 

BetMGM has been busy over the past few weeks, signing new deals and launching new games. Just recently, BetMGM announced a partnership with Relax Gaming. The deal includes adding RLX Gaming titles, with players gaining access to in-house slots and third-party games.  

Relax's portfolio is quite large, so BetMGM will be able to have its pick of over 4,000 casino titles with the new partnership. Popular games that players enjoy by the brand include Money Train 3 and The Great Pigsby.

BetMGM Casino also added a new Double-Up Blackjack game thanks to a partnership deal with Score Gaming. The company is known for developing table games, and they offered the new title to BetMGM with the option to double the wager on a two-card hand, except one with a natural blackjack.

Looking Ahead to 2024  

As the year ends, we look ahead to 2024 and what it will bring for the gaming industry. We expect BetMGM to sign even more content and partnership deals to help maintain its status as a top iGaming provider in New Jersey and other states.

BetMGM has an advantage as it offers online casino games and sports betting. Players can access both options as the platforms are connected. One wallet makes it easy to wager on sports or play casino games in states like New Jersey.

We look forward to seeing what BetMGM has up its sleeve in 2024 and will continue to provide updates as new announcements are made by the gaming brand!

Having started in 2005 as an online writer, Sadonna has focused on the online gambling industry, with a keen knowledge of various subjects. Sadonna has followed the growing US-based gambling industry for decades, covering all the legal changes in the nation as well as information on land-based and online casinos. She enjoys updating fellow gamblers on new games, casino bonuses, and additional information for premium gaming services. In her spare time, Sadonna loves spending time with her family and singing on Smule. Sadonna hopes to continue working in the online gambling industry and building quality articles for players to learn more about the US market.