BetPARX Announces Game Deal with SlotMatrix in New Jersey

10/31/2023
Industry
Online Casino New Jersey

Highlights

  • Over 22,500 games are now featured in New Jersey.
  • More than 300 studio partners are offered via SlotMatrix.
  • EveryMatrix provides the content to betPARX.

New Jersey online casino players will now have access to a ton more games, thanks to the betPARX brand. The company recently teamed up with EveryMatrix and will utilize SlotMatrix to add a huge collection of games to the Garden State. The comprehensive library includes a wealth of titles, with thousands of games on offer.

SlotMatrix Adds Studio Partners and Titles to NJ Casino

Based in Malta, SlotMatrix is a huge industry leader as a casino aggregator. The brand has collected over 300 studio partners and features over 20,000 games. The huge collection of games can now be infused into betPARX, ensuring players always have something new to explore.

With the new partnership, betPARX will gain access to cross-product bonusing and gamification tools. The mechanics help the brand boost its growth and become a big player in an already large iGaming market.

EveryMatrix will facilitate the integration, with licensing not only in the NJ gaming market but also in Connecticut, Michigan, Ontario, and West Virginia. The brand will also be moving into Pennsylvania very soon.

The goal is to use the tools provided by EveryMatrix to ensure betPARX can improve customer reactivation and acquisition with its online services. Tools include free spins and tournaments.

EveryMatrix America's president, Erik Nyman, stated the new deal with betPARX will open the door for various content from leading online gaming suppliers. According to Nyman, the spins, tournaments, leaderboards, and jackpots make the deal one of the ‘most significant product disruptions in US iGaming history.

More on betPARX 

In New Jersey, the betPARX brand operates thanks to a license with Ocean Casino Resort. The online gaming brand partnered with Ocean to provide services in the Garden State. Players can access gaming options via desktop or mobile devices, with a strong mix of slots, table games, and more.

The online casino site first launched in October 2019 and has been in business for four years. In that time frame, betPARX has brought over $96 million in revenues to the Garden State. The brand is not the largest in New Jersey but does provide significant revenues to the industry and has the potential to reach greater heights thanks to the recent EveryMatrix deal.

Many new games have been added to the platform and are waiting to be enjoyed. Players can find new titles by looking for the red NEW tab at the top of a game image. Each game offers a varying theme and features for a unique experience.

Easily select a game in this section and give it a try as a new member of betPARX. The online casino offers quality promotions for new members as well as options for existing players.

EveryMatrix Continues Growth 

For EveryMatrix, the brand continues to grow with new deals and partnerships. The brand recently signed an agreement to distribute content via its in-house studios. EveryMatrix is the owner of Armadillo and Spearhead Studios.

Both studios are known for offering quality content with unique theming and graphics. New deals involving the in-house studios will allow the brand to feature creative content in various areas across the US.

EveryMatrix also just recently received a Safer Gambling certification from the World Lottery Association. The company was recognized for its high standards and commitment to go above and beyond the requirements to be a leader in the gambling industry.

EveryMatrix was the first online gaming supplier to earn this certification. The brand sets the bar high for developers to create the best-in-class content for the gaming industry. It will not be surprising to see the brand create even more deals in 2024 and extend its growth even further into the US iGaming market.

Having started in 2005 as an online writer, Sadonna has focused on the online gambling industry, with a keen knowledge of various subjects. Sadonna has followed the growing US-based gambling industry for decades, covering all the legal changes in the nation as well as information on land-based and online casinos. She enjoys updating fellow gamblers on new games, casino bonuses, and additional information for premium gaming services. In her spare time, Sadonna loves spending time with her family and singing on Smule. Sadonna hopes to continue working in the online gambling industry and building quality articles for players to learn more about the US market.